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Organizations & Large Groups

Large group food & beverage experiences and customized consultations

New Orleans isn’t just a cocktail city anymore. And Asheville is without question the beer destination of the South. Today, craft beer is as much a part of the experience as street cars, oak trees, and brass bands as it is mountain views, fall leaves, and bluegrass bands. But as tourists and locals alike have shown greater interest in this ever-changing market, it’s been hard for event planners, private chefs, and restaurants to keep up.

CRAFT CULTURE is here to help. We offer a range of services that let you bring the excitement and authenticity of the Crescent City and WNC directly to your customers.


For events like weddings and conventions, we provide local beer tastings as an add-on to your existing offerings. Based on your customers’ interests and appetite, Advanced Cicerone® Karl Hartdegen will select beers that exemplify the very best of what New Orleans and Asheville are producing today.

Karl also provides end-to-end support for restaurants that are ready to take their beer program to the next level. Services include local beer selection, menu pairings, and schedule quarterly staff training—in short, everything you need to elevate your diners’ experience while driving them to higher-margin products.

And for chefs who are looking to think outside the box, Karl can work with you to build a menu around the beer, rather than vice versa. Organizational services are custom programs designed around you and your customers. For more information, including pricing estimates, please request a consultation. 

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